Positioning that feels right
Shape the offer, story and customer experience around the people a brand is here to serve.
Founder-led · Denmark
Building consumer brands for life beyond borders.
We bring together clear positioning, customer acquisition and hands-on ecommerce to build considered brands for the Nordic market and beyond.
Nathan Christensen Founder & Managing Director
Nathan Christensen.Founder-led. Hands-on.
Brand developmentPaid acquisitionEcommerceLocal execution
A practical way to grow
From a clear idea
to a brand people choose.
We develop and operate consumer brands with the full customer journey in view: what a product stands for, how people discover it, and what it takes to deliver a good experience.
Acquisition with purpose
Bring together paid media, creative and ecommerce to turn customer interest into sustainable demand.
Execution close to the ground
Connect the storefront to service, suppliers and day-to-day operations across markets.
DKK100,000
A shared milestone
Combined monthly sales reached across two owned brands.
Reached within 3–4 months of launch in Denmark. A historical benchmark from NorthSpine and Delites; current sales are higher.
Two brands, one Nordic outlook
Meet the brands
we build and operate.
CY Nordic develops and runs two distinct consumer brands. Explore each brand, its focus and the markets we serve today, with further Nordic and European expansion ahead.
01 / SLEEP & WELLBEING
NorthSpine
Thoughtful comfort for better rest and everyday movement.
NorthSpine is a direct-to-consumer wellbeing brand focused on sleep and comfort products. We bring together product selection, clear customer guidance and a considered online experience, with a practical focus on what helps people feel more comfortable at home and at rest.
MarketsDenmarkSwedenNorway · upcomingGermany · upcoming
Explore NorthSpine
02 / PET TRAVEL & PROTECTION
Delites
Practical protection for life on the move with your dog.
Delites creates and curates useful products for travelling with dogs, including car-seat and vehicle protection. The brand is built around making everyday trips easier for pets and their owners, supported by direct-to-customer retail, attentive service and products chosen for real-life use.
MarketsDenmarkSwedenNorway · upcomingGermany · upcoming
Explore Delites
Serving Denmark and Sweden today. Preparing to expand into Norway and Germany.
Experience, put to work
Commercial experience
with an operator’s mindset.
Commercial and marketing experience begins at 1999 THE STUDIO.
Work expands into ecommerce, paid acquisition and German and Austrian business relations.
CY Nordic preparation begins, including supplier work and brand planning.
Direct operation of owned consumer brands begins.
Two founders, close to the work
Built to bridge
markets and execution.
Nathan Christensen Founder & Managing Director
Leads commercial direction, brand development and ecommerce. Focused on positioning, paid acquisition, partnerships and building clear routes to market.
Fluent in German; communicates in Swedish and Norwegian.
Simon Ye Co-founder & Operations Director
Leads operations and supplier relationships, coordinating inventory, product execution, shipping and the details that move a product from supplier to customer.
Fluent in Mandarin Chinese.
Commercial growthSupplier coordinationMandarin communication
A good conversation can start anywhere
Let’s find the
right next step.
Looking for a Nordic ecommerce partner, a route into the market, or simply a chance to compare notes? I’d be glad to hear from you.
Emailnc@cynordic.com
WhatsApp+45 24 86 04 72
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